Most projects come to me a little undefined. There's a goal, there's pressure, and somewhere in between there's a design problem nobody's quite named yet. I like that part.

Over the past 10 years I've worked with brands to bridge the gap between what a business needs and what users actually experience. I ask a lot of questions upfront — not to slow things down, but because the right brief makes everything else faster and better.

I work closely with clients throughout the whole process. Not just at the start and the handoff — but in the middle, where the real decisions happen.